Our services

We support companies in their relationships with trade and consumers providing tailored marketing services.

Strategic consultancy

We help producers and distributors to handle changing demand by developing bespoke market strategies. We kick off by listening to the clients’ needs before analysing the wider context and finally drawing up the marketing strategy that best suits our shared objectives.
FOCUSED
OBJECTIVE
STRATEGIC
  • Scenario analysis
  • Market research: trade and consumer
  • Definition of brand positioning
  • Brand launch strategies
  • Category management and shopper marketing
  • Trade-Marketing management
+30
ACTIVE CLIENTS
+20
MARKET
RESEARCH/YEAR
+100
PROJECTS
+3k
ACTIVITIES
IN STORE PER YEAR

Communication and promotion

Distinctive and effective communication and promotional strategies, drawing on extensive understanding of consumers and stores that we’ve built up over years in the field. We have an integrated approach to the planning, management and operational coordination phases.
INTEGRATED
We offer bespoke solutions
INNOVATIVE
Built on multi-channel promotional concepts
ENGAGING
Designed to engage and stimulate clients

Incentivisation for Consumer & Trade 
Promotions incentive across both sale channels to stimulate, activate and maintain the loyalty of consumer and trader.

Media campaigns and PR 
Planning of multi-channel media campaigns, using an integrated approach to create tailored, effective communication. Planning of PR campaigns through press office activities and events targeted at B2C and B2B media to build a brand identity and strengthen the reputation and credibility of the company.

In-store communication
Communication systems to support shoppers in their decision-making, purchasing and consumption decisions, both in and out of stores, with an integrated approach, online and offline activities.

In-store promotion and merchandising  
Planning of engaging, innovative strategies to catch the attention of the shopper at the point od sale.

Courses and consultancy

We provide companies with courses designed for managers and professionals. The focus of topics are: fresh produce, fruit and veg, meat, fish, beverage. In-depth consultancy sessions include audio-visual content and testimonials covering experiences and best practice from the national and international markets.
CONCRETE
ENGAGING
CONSULTANCY
KEY AREAS OF COURSES PROGRAMME:
  • Target market scenario
  • Marketing Keys aspects
  • Trade marketing
  • Retail marketing
  • Category management
  • Shopper marketing
  • Communication (in and out of store, online and offline)
  • New product/brand launch
  • Development of new distribution channels
+20
COURSES

Funding and
internationalisation

We have a team dedicated to helping companies identify the best public funding opportunities to promote and consolidate internationalisation strategies.

SG Marketing Lab

We organize workshop to share our expertise with experts of production and distribution with the aim of identifying the main market trends and providing consultancy to the leading stakeholders in the agrifood sector.
INNOVATIVE
REALISTIC
VISIONARY

Clients